The business of fun

Our mission is to entertain, inform and inspire people through the power of storytelling, reflecting the iconic brands, creative minds and innovative technologies that we work with.


Joseph Einhorn

Joe is the CoFounder of The Archivist and the Founder of loot. Joe's experience as an entrepreneur spans over twenty five years. Earlier in his career, Joe was the first employee and CTO of Capital IQ, the CoFounder and CTO of Inform, the CoFounder and CEO of Fancy and a board member of The Door.


Redefining modern retail through equal emphasis on innovation and design.


A Brooklyn comics shop oriented around encouraging local kids to become comics creators. Adults only admitted with kids, monthly memberships entitling kids to use copious art supplies and meet with artist-mentors, and to borrow comics.

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Building ventures that address emerging behaviors, markets and technologies. For over 25 years we’ve worked with visionary leaders and fearless entrepreneurs across industries and sectors.

The Archivist

The Archivist provides solutions for luxury brands to recruit customers and deepen the lifetime value of existing ones.

Ashton Kutcher, Edward Norton and the creators of Gossip Girl invest in The Archivist, to help brands reclaim resale


Developing and producing high-quality storytelling for both theatrical and streaming release. 

In Development - Fitmess

Russian pilates instructor Dasha gets pulled into a dizzying world of superficial socialites and influencer culture when an internet celebrity takes over the studio where she works.



Styling and creative direction in video, on social, through experiences, and in photographic portfolios. Joe is also an editor and writer with broad experience in digital and print.

Carine Roitfeld's Fashion Book